Sydney Rocks – Blue Water Classic (4 Nights) Sydney to the Hawkesbury River and Return
Sydney Rocks Extravaganza (5 Nights) Sydney to Hawkesbury River to Sydney
enquire now

True North appoints in-market representative for North America

Industry stalwart to push for greater product recognition

True North Adventure Luxury Cruises has appointed Ms Sandy Nerlich as its North American in-market representative.

Based in Los Angeles, Ms Nerlich is well-known for having managed Tourism Western Australia’s North American account since its inception. Ms Nerlich is also well-known for getting results. During her time as regional director, North American visitation to Western Australia grew from basically ‘unknown destination’ status to a much-more desirable position today where North Americans provide the state with its 4th highest source of global visitation.

Ms Nerlich also enjoyed prior success as a market development manager with Destination New South Wales and before that she ‘cut her teeth with companies specializing in travel to the South Pacific.

Announcing the appointment True North’s brand director, Mr Peter Trembath, explained that everyone at True North Adventure Cruises was looking forward to benefiting from Ms Nerlich’s wealth of experience and, her legendary reputation for tireless commitment.

“Sandy is not only an industry stalwart, she is highly regarded as someone who totally commits herself with infectious enthusiasm.”

Mr Trembath further explained that Ms Nerlich’s appointment was confirmation of the adventure-cruise operator’s faith in the North American market.

“We have been in-market since just before the financial crisis. Obviously, things stalled quite a bit during the crisis but since then passenger numbers ex-North America has steadily increased. We were especially buoyed by back to back whole boat arrangements with the New York Yacht Club, however, we believe that we can be even more successful in North America and we are confident that Sandy’s energy will deliver the required traction.”

Responding to her appointment Ms Nerlich said “I am absolutely thrilled to be associated with the TRUE NORTH. It is one of those bucket list vacations that everybody talks about and I am still finding it hard to believe that in just over a week, I will be experiencing life on-board this revered adventure-cruise ship for myself!”

Ms Nerlich’s appointment begins with a ‘Welcome Breakfast’ on the opening day of the Australian Tourism Exchange in Perth, Western Australia. The April 9 breakfast will be attended by some of the most prominent participants in North America’s outbound market to Australia and, thereafter Ms Nerlich will fly to Broome in Western Australia’s far north where she will join a Kimberley Waterfalls itinerary on the TRUE NORTH.

May. 23, 2023 Mega Raft Up

Mega Raft Up

For the first time TRUE NORTH and TRUE NORTH II departed port at the same time. One magical evening both yachts came together adjacent to the majesty of the King George Falls and, all aboard took the opportunit...

Read more
May. 12, 2023 Spending time with the Space Gandalf!

Spending time with the Space Gandalf!

Astronomist and specialist guide Greg Quicke’s recounts an exclusive viewing of the eclipse aboard TRUE NORTH II.

Read more
May. 05, 2023 Luxury Lodges of Australia celebrates the arrival of TRUE NORTH II to the esteemed collection

Luxury Lodges of Australia celebrates the arrival of TRUE NORTH II to the esteemed collection

As freshly refurbished luxury expedition ship TRUE NORTH II readies to embark on her maiden voyage for the 2023 season, Luxury Lodges of Australia has also formally welcomed the 10-cabin adventure yacht to the ...

Read more
Apr. 20, 2023 Exclusive Eclipse viewing for guests on TRUE NORTH II

Exclusive Eclipse viewing for guests on TRUE NORTH II

Guests on the TRUE NORTH II have been treated to an exclusive viewing of a rare hybrid solar eclipse.

Read more
Apr. 12, 2023 True North II Launch

True North II Launch

Friends and past guests recently came together to celebrate the launch of TRUE NORTH II at Blue HQ’s “The View” in Fremantle.

Read more